PRODUCT OF HATE Drops Lead Track, “Euphoria” from Upcoming New Album!

Kenosha, WI. thrashers PRODUCT OF HATE has just dropped the lead single, “Euphoria” from their upcoming sophomore album, You Brought This War. Look for the new album to be released this spring with a North American tour to follow. Check out the new single, along with more details right here below!

Read our Product Of Hate concert review here!

From The Press Release

PRODUCT OF HATE enters a new era with the release of “Euphoria,” the opening track from the band’s forthcoming second album, YOU BROUGHT THIS WAR.

Streaming now via Spotify, YouTube, Pandora, Apple Music, and most digital services, the thunderous new thrasher fades in as it builds to an explosive start which signals a return to action for the band.


“Euphoria” was recorded by Scott Creekmore (Broken Hope, Lionheart) at Mercenary Digital Studios, with mixing and mastering completed by Chris Collier (Korn, Prong, Whitesnake) of CMC21 Productions.

PRODUCT OF HATE’s second full-length album, YOU BROUGHT THIS WAR, is slated for release this spring with a North American tour to follow.

The band’s acclaimed debut album, BURIED IN VIOLENCE, was released globally in 2016 via Napalm Records.

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PRODUCT OF HATE: Overview and “Buried in Violence” Album Cycle (2016-2018)

Born in 2007 in Southeastern Wisconsin, and hailed as “One of 12 Bands to Watch” by Metal Hammer, PRODUCT OF HATE’s debut album, BURIED IN VIOLENCE, was released on February 5, 2016, by Napalm Records. Distributed in the U.S. by ADA/Warner Music Group and Internationally by Universal Music Group, the album hit #9 on the Billboard Heatseekers – East North Central Chart and was the #3 most added at metal radio the week prior to release as the first single, “Monster,” enjoyed heavy rotation on SiriusXM Liquid Metal.

BURIED IN VIOLENCE spawned five official music videos, including “Revolution of Destruction,” “Kill. You. Now.,” “Monster,” “Blood Coated Concrete,” and “Unholy Manipulator.” Additionally, a lyric video and “Tour Edition” live video for “…As Your Kingdom Falls,” brought the total clips from the album to seven. Notably, “Unholy Manipulator” was a self-produced homage to horror films starring Ashley Laurence (Hellraiser) and featuring the FX work of Robert Kurtzman’s Creature Corps (From Dusk ‘Till Dawn, The Devil’s Rejects) including several artists from SyFy’s Face Off.

BURIED IN VIOLENCE was recorded and engineered by Scott Creekmore at Mercenary Digital Studios in Zion, Illinois, with mixing and mastering handled by James Murphy (Death, Testament, Obituary) at SafeHouse Production in Florida.

PRODUCT OF HATE’s album-closing cover version of Ozzy Osbourne’s “Perry Mason” was declared one of the “Best of 2016” in SiriusXM Liquid Metal’s New Year’s Corridor of Covers to kick-off 2017.

After touring with the likes of Allegaeon, The Agonist, Mushroomhead, Sumo Cyco, Madame Mayhem, Hammer Fight and more (in addition to one-offs and festivals with the likes of Hatebreed, Lamb of God, Testament, Chimaira, Motograter, Gwar, White Wizzard and others.), 2017 found the band engaged in their longest consecutive touring run to-date alongside Skinlab and IKILLYA as they gained more spins at radio and began recording their second full-length album.

ALBUM #2, “Rapture” and Beyond… (2019+)

In 2018, PRODUCT OF HATE once again recorded at Mercenary Digital Studios with engineer Scott Creekmore on the boards. Fourteen songs were recorded for the new album, with a preview single, “Rapture,” released on Friday the 13th of July — the same night that the band performed a special one-off show in direct support of DevilDriver.

In 2019, mixing and mastering was completed by Chris Collier at CMC21 Productions in Santa Clarita, California. A non-album, fan-requested cover of MÖTLEY CRÜE’s 1983 classic, “Shout at the Devil” was released to coincide with the release of “The Dirt” on Netflix.

The new album, YOU BROUGHT THIS WAR will be released this spring on the band’s POH Metalworks imprint. The band plans to release a number of singles and a new music video in the months leading up to the album’s release.

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About Michael Juvinall (3884 Articles)
I am a devoted husband and father. I have been a voracious horror fan since the early age of 5 and metal fan since I was 14. I watch all horror films but my great loves are classic horror films: Universal Monsters, Werewolves, Hammer Horror and an all-around affinity for things that go bump in the night! I'm also a huge fan of extreme metal music.

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