THE WALKING DEAD’s Season 7 Mid-Season Premiere Delivers Huge Numbers!

The Walking Dead is once again the number one show on television for the fifth year in a row! The MID-SEASON PREMIERE DELIVERS 15.9 MILLION TOTAL VIEWERS, 9.9 MILLION ADULTS 18-49 AND 10 MILLION ADULTS 25-54 IN NIELSEN LIVE+3 RATINGS. Read on for all the details on the big ratings win.

From The Press Release

“The Walking Dead” returned Sunday night for the second half of its seventh season with increases in total viewers and key demos from December’s mid-season finale. Sunday night’s return delivered 15.9 million total viewers, 9.9 million adults 18-49 and 10 million adults 25-54 in Nielsen live+3 ratings. Total viewers were up 5 percent from December, adults 18-49 increased 3 percent and adults 25-54 increased 5 percent.

Talking Dead remains television’s #1 talk show, returning with 5.6 million total viewers, 3.2 adults 18-49 and 3.4 adults 25-54 in Nielsen live+3 ratings.

“Whether you consider ‘The Walking Dead’ a survivor or an empire, it is gratifying to see the show return with such a big bang, and not just in theory – ratings increases from December’s finale in an environment in which growth, when measured and reported, can feel like something of a stranger thing,” said Charlie Collier, president of AMC, SundanceTV and AMC Studios. “This is us on Sunday nights, going up against the best of television, the NFL, NBA and big-ticket special events like this week’s Grammys, and yet Gimple and Kirkman are still holding the crown. Thanks to the modern family that gives voice to this remarkable show, #1 on television for five years in a row and, with that said, it’s actually a franchise we are running and evaluating far beyond weekly Nielsen report cards. To take a shorter-term view of ‘The Walking Dead’ would be scandal.”

Key Nielsen Highlights for the mid-season premiere of “The Walking Dead” (L+3)

Episode 709, Sunday, February 12

15.9 million viewers, up 33% from live/same day (growth of 3.9 million)

9.9 million Adults 18-49, up 35% from live/same day (growth of 2.6 million)

10.0 million Adults 25-54, up 36% from live/same day (growth of 2.6 million)

Key Nielsen Highlights for the mid-season premiere of “Talking Dead” (L+3)

Episode 709, Sunday, February 12

5.6 million viewers

3.2 million Adults 18-49

3.4 million Adults 25-54

“The Walking Dead” continues to far outpace everything else on television in delivering 18-49 and 25-54 viewers. Current season averages for the top ten shows on television are:

All Programs, Ranked on Live+3 P18-49:
Network Program Name Live+3
P18-49 (000)
AMC WALKING DEAD 10,295
NBC NBC SUNDAY NIGHT FOOTBALL 8,603
NBC NBC+NFLN THU NT FOOTBALL 6,712
CNN ELECTION NIGHT IN AMERICA 6,681
CBS BIG BANG THEORY, THE 6,227
CBS CBS+NFLN THU NT FOOTBALL 6,188
FOX EMPIRE 5,631
NBC THIS IS US 5,478
ESPN NFL REGULAR SEASON L 4,948
ABC MODERN FAMILY 4,470

Nielsen, 2016-2017 Broadcast Season (9/19/2016 – 2/12/2017), Prime 8P-11P, Live+3, P18-49, excludes 1 t/c programs and programs < 15 min

Excluding sports & news, Ranked on Live+3 P18-49:
Network Program Name Live+3 P18-49 (000)
AMC WALKING DEAD 10,295
CBS BIG BANG THEORY, THE 6,227
FOX EMPIRE 5,631
NBC THIS IS US 5,478
ABC MODERN FAMILY 4,470
ABC GREY’S ANATOMY 4,314
NBC VOICE 3,860
NBC VOICE-TUE 3,855
ABC BACHELOR, THE 3,785
FX AMERICAN HORROR STORY 3,753
ABC SCANDAL 3,606
ABC DESIGNATED SURVIVOR 3,521
AMC TALKING DEAD 3,331
BET NEW EDITION STORY, THE 3,250
CBS SURVIVOR 3,169

Nielsen, 2016-2017 Broadcast Season (9/19/2016 – 2/12/2017), Prime 8P-11P, Live+3, P18-49, excludes sports, news, 1 t/c programs and programs < 15 min

Key Social Highlights for the mid-season premiere of “The Walking Dead”

· The mid-season premiere episode of “The Walking Dead” was the #1 most social series episode of the week, with 2.6 million interactions on Facebook and Twitter.

· Among all primetime series, “The Walking Dead” mid-season premiere episode was the most social episode of 2017 so far, with more than double the interactions than the next-closest episode (premiere of The Bachelor, which had 934K).

Source: Nielsen Social Content Ratings, 2/6 – 2/12 Episodes, Linear Metrics, Nielsen Social Content Ratings, Primetime Series Episodes, 1/1 – 2/12, Ranked by Total Interactions

An AMC Studios production, “The Walking Dead” is executive produced by Scott M. Gimple, Robert Kirkman, Gale Anne Hurd, David Alpert, Greg Nicotero, and Tom Luse.

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About Michael Juvinall (958 Articles)
I am a devoted husband and father. I have been a voracious horror fan since the early age of 5. I watch all horror films but my great loves are classic horror films: Universal Monsters, Werewolves, Hammer Horror and an all around affinity for things that go bump in the night!

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